You never know when Google will introduce new features to its SERPs for local searches, but you can count on these changes coming. That's why it's essential to always be on top of local SEO. By implementing these 10 actionable elements, you'll ensure that your business not only takes advantage of lucrative local searches, but also has a strong foundation when new SEO features are introduced. And if you don't have the bandwidth to make these adjustments, you might want to look for a small business SEO service provider.
This publication covers six tools that companies with a physical location can use to offer more of their services and transactions online, in the wake of COVID-19 and the rapid changes towards consumer behavior online. We simplify local marketing with unmatched data and information, smart technology that learns what works for you, and storytelling that helps your business connect with local consumers. This free e-book will teach you, step by step, how to improve your local SEO so that you can start driving more traffic and sales for your business. Once you've optimized your website for local SEO, you should be in a better position to improve your ranking and increase local organic traffic.
Insert your local keywords into unique descriptions across multiple listings, make sure your photos are up to date, and always include your business category. For example, if you're a local security company and you're trying to attract companies that are new to the area, create a useful resource for these companies to become familiar with your city. Improving your SEO doesn't do your business any good if it doesn't help you achieve your business goals and ultimately helps you get more customers for your business. For example, if you sell locally created craft products in your store, you can get an idea of how much your audience is willing to pay for products by seeing what similar items are being sold for on your city's Facebook marketplace.
Local SEO (search engine optimization) is the process of improving search engine visibility for local businesses, primarily those with physical locations. I love reading these types of articles by professionals and when they explain the effectiveness of SEO for a company. Knowing which products and services are most profitable and where you'd like to expand in your business is important to laying the foundation for a strong SEO strategy. To help you optimize your business for local SEO, we've created a comprehensive guide, which will cover local SEO tips and tools.
A strong meta description will generate more relevant traffic to your website pages from search engine result listings, that is, users who will stay on your page once they arrive and view other pages of your site (reducing the bounce rate that can negatively affect your SEO ranking). According to one source, 50% of consumers who perform a local search on their smartphone visit a store that same day. Because of this, you'll also need to adjust the SEO of your content to fit the more conversational tone of someone speaking.