SEO pays off if you have the right strategy and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and the closing rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). To answer the question, yes, SEO is a valuable investment and is worth the investment.
You're creating an asset for your company by investing in SEO. In short, it's worth investing in search engine optimization because it has long-lasting results that have generally resulted in an ROI of more than 200%. In a study by Econsultancy, it is ranked as one of the best marketing channels in terms of return on investment. If they had run a PPC campaign, they would have discovered it in a week and canceled the so-called SEO campaign, saving them thousands of wasted dollars and wasted opportunities.
One of the main problems is those old SEO techniques that used to get results just don't work anymore. As understandable as a cautious approach may be, the bottom line is that SEO works and is one of the most cost-effective ways to boost your website leads in the long run. If you're a company that can't afford to invest in SEO for a few months up front without seeing immediate ROI, you might want to wait until your cash flow increases to the point where you can. So how much should you pay to make SEO worthwhile for your business? Once again, this will vary greatly depending on the industry and the degree of market competitiveness.
Although no SEO strategy could claim to be algorithm-proof, SEO providers who follow best practices should see that their customer traffic and rankings stay on track regardless of algorithm updates. SEO services drive organic traffic to your website by ranking your website properly in search engines and providing valuable user experiences. In reality, SEO is becoming more effective, as 82% of marketers report that effectiveness is increasing, and 42% of this group state that effectiveness is increasing significantly. From there, you can create a comprehensive SEO strategy that will improve your ranking and increase qualified traffic in the long run.
So in this case, is SEO worth it? Are you looking to reduce the cost per acquisition of your leads? If so, YES, SEO is worth it. If you're a local business with a physical location that performs SEO on your website, you have a good chance of appearing on Google Maps in front of nearby search engines. So how does this ROI compare to other marketing methods? Check out this chart from Econsultancy to show how business owners rate SEO against other digital channels.