Local SEO is a cost-effective way to increase your company's presence in local searches. Most local business listings are free: Google, Facebook, Yelp, etc. Many local businesses have been successful investing their time in local SEO instead of optimizing for local search simply makes their business more competitive. It is very likely that your competition is already investing time and money in their local SEO strategy.
To prove this, you can do a simple search for your type of business and city. Who comes first in the results? Do others rank higher than your business? Most likely, competitors are investing in their local SEO. A quality solution for local search optimization is not about being cheap, but about getting a good return on investment. Helping your local customers find you online through local search engine optimization (SEO) is important, as most people are looking for businesses on the go.
The local search industry survey aims to analyze the attitudes, experiences and finances of people working in the local SEO world. Building a like-minded local SEO community to share ideas and test results will be vital for many local marketers to improve their work and learn new ways to improve the performance of their customers or businesses. Interestingly, respondents from companies with multiple locations spend most of their hours focusing exclusively on local marketing, along with marketers within the agency, and each dedicate around 25 hours a week to SEO and marketing. While I wouldn't want to downplay anyone's knowledge, it's important to understand that there could be a significant difference between what local marketers see as successful and valuable tactics, and what businesses might want.
More than half (56%) of local sellers say their customers' understanding of Google My Business has improved over the past year. However, if you have dozens of direct competitors, you'll need a higher local SEO budget to stand out from the online crowd. Comprehensive local SEO campaigns, such as those offered by WebFX, usually include internal website maintenance, as well as external elements such as link and quote optimization, mobile SEO, and online review management. This is lower than last year's study, in which 81% had 5 or fewer local sellers; although this could be based on this year's respondents rather than necessarily indicating that companies and agencies have fewer booksellers.
As more and more mobile searches are performed on the go, local search will become even more important to businesses.