SEO helps small business owners build fast, robust, and easy-to-use websites that rank better in search engines, which in turn helps attract more qualified leads to their sites and ultimately increases conversion rates. To thrive and survive in today's business world, do you need SEO. Whether you have a local business with a physical presence or you're a niche company with a specialized audience, you'll fail without SEO. Without SEO, you don't have online visibility, which means that when a consumer searches for what you do, they can't find you or do business with you.
SEO drives traffic to benefit both small businesses and potential customers. When you optimize a company's website, potential customers find it easier to find what they're looking for. That could lead to your business a competitor, or at least some irrelevant search results. To put this into perspective, Ahrefs reports that SEO strategies generate 1000% more traffic to websites than organic social networks, a truly amazing and meaningful statistic.
This is especially a HUGE factor when it comes to mobile optimization. In fact, 52.2% of all website traffic worldwide comes directly from mobile devices, such as smartphones. This means that more than half of the world's Internet users now use their smartphones on their laptop or desktop computer. From understanding macromarket changes to understanding consumer intent in granular detail, SEO tells us what customers want and need.
That's why technical elements of SEO, such as page speed, backlinks, and other authority building elements, are so crucial to the success of your online business. When it comes to optimizing your SEO efforts, you can use tools like Google Search Console to get a better idea of how people are finding you, where you rank, and where there is room for improvement. This is extremely important for small businesses, as it means that proper SEO can help them achieve their goals faster by avoiding competition. With the right tracking items and analytics connections, you can measure the benefits of SEO for your small business to justify ROI.
Local SEO is essential to ensure that your target audience can find your business quickly and easily, putting them one step closer to completing the sales funnel and making a purchase. Speaking of your web experience, a central element of SEO that continues to grow in need is to optimize the user experience. The Internet is almost always the first stop in a consumer's buying process, and SEO is one of the best ways for small businesses to achieve online visibility. In other words, SEO is the best and most cost-effective way to manipulate website traffic, connect with customers, and boost search engine rankings over competitors.
SEO allows you to create an easy-to-use website, find leads and convert them, and build the legitimacy of your website. Social media is one of the easiest and most direct ways for small businesses (without too much digital marketing experience) to boost local SEO. To be known as a trusted resource by search engines, you need a high-quality website and SEO strategy. First, not only are you losing leads if you don't have an SEO strategy in place, but those same leads go directly to your competitors.
In many ways, testing what worked organically through other marketing channels can reinforce whether or not something really works in your SEO strategy. The goal of SEO is to improve the quality and quantity of traffic to your website through changes to the site. Instead of thinking of SEO as a marketing expense, think of it as a real investment in your business. .