In fact, SEO should be an important consideration when planning your business. A startup that considers SEO during the process of developing a business plan is more likely to achieve results by more cohesively building the components needed for SEO success in the foundation of the business. SEO is a resource-intensive game and in the long run, not all startups are eager to play. And yet, it is an essential part of any sustainable business development strategy.
The time and effort invested in making your website SEO friendly will pay off when you start getting free organic traffic. Search can be an inexhaustible source of leads if you develop a viable SEO strategy. With Google Analytics, you can see what users are doing on a website or platform. Google Search Console shows a founder exactly what was searched for and how visitors got there.
Broken links or 404, which are bad for SEO health, can also be identified. Keyword research is the starting point of every SEO strategy. Without knowing which keywords you should target to interact with your consumers, SEO is meaningless and ineffective. There are plenty of tools that startups can use to research their keyword goals, both free and paid.
If you're serious about SEO, I suggest you pay for a tool from a service like Moz or AWR Cloud, or use Google Adwords itself. The findings of your keyword research should be the guiding force for proceeding with an SEO strategy. For example, if you're running a startup that focuses on mobile app development, you should use keyword research to identify reasonable keyword targets, likely to have to do with a type of app you specialize in developing, rather than high-volume keywords that are dominated by established industry players. This keyword research should direct an app development company to select a term such as “ios app development (bottom of image) as a target, given its relatively moderate competition and decent search volume (and assuming it offers ios development services).
Fortunately, there are impactful SEO services that startups can handle internally, such as keyword research and optimization and content strategy. In addition, SEO experts can be hired for specific SEO services, such as keyword optimization, for a lower cost than a full retention service package (depending on the provider). Following SEO best practices will simply allow you to move in the right direction while getting all sorts of benefits along the way. To benefit from SEO, you'll need to search for keywords that describe the problem your product solves, such as “watch your pet”, along with keywords that represent similar products such as “home camera”.
So, let's start by understanding why SEO is worth all the effort it takes to get your website to the first page of Google. If you're a small business on a tight budget, getting leads through paid channels like Google Ads (PPC) can become unsustainable, despite being much faster than SEO. Both users and Google prefer websites that are fast, error-free, and easy to use, so your task is to keep abreast of all the technical issues that may impede your SEO growth. Search Engine Journal states that there are many factors that dictate how long it will be before your SEO strategy produces results, such as competition, content, and links.
Modern search engines and their algorithms have become much more sophisticated, and therefore the SEO techniques that used to work many years ago no longer work today. It's still a major source of targeted traffic, and unlike other marketing channels, SEO won't drain your budget; while website optimization comes at a cost, it's not comparable to massive ad spending. While Google doesn't talk about the exact ranking factors it uses, SEO experts claim that all sorts of things are important to your startup's SEO success, from having an easy-to-use interface to social media signals. Internal SEO and hiring an agency or consultant usually consist of a program of mostly organic SEO services (although most also offer PPC services).
If you're not wary of this, achieving your business goals with your SEO strategy would be nothing short of a miracle. Robin Rozhon of Electronic Arts (EA) says you should “understand your options before committing to an SEO strategy. Extend that idea to your SEO strategy; play with combinations until you find what works best for your business and move on. To illustrate the benefits of a good SEO strategy for your startup, let's look at a couple of examples.
Naturally, SEO is associated with some expenses in hiring SEO specialists and technicians, as well as getting all the necessary tools for their work. Here you'll find a marketing plan, a checklist of SEO best practices, that will help you along the way. . .