SEO helps small business owners build fast, robust, and easy-to-use websites that rank better in search engines, which in turn helps attract more qualified leads to their sites and ultimately increases conversion rates. To put this into perspective, Ahrefs reports that SEO strategies generate 1000% more traffic to websites than organic social networks, a really amazing and meaningful statistic. This is especially a HUGE factor when it comes to mobile optimization. In fact, 52.2% of all website traffic worldwide comes directly from mobile devices, such as smartphones.
This means that more than half of the world's Internet users now use their smartphones on their laptop or desktop computer. Brands need SEO first, as it's the most viable and cost-effective way to understand and reach customers at the key moments that matter. It should come as no surprise that the answer to this question is yes. Search engines use complex algorithms to deliver the exact results people need, which means that if you provide useful content, you can compete with both other small businesses and large corporations.
One of the main benefits of SEO for small businesses is that it improves the overall visibility and searchability of your website. Getting to the top of Google's search engine is something that almost every business owner should want, as it can exponentially increase revenue. However, did you know that SEO is as important to smaller local businesses as it is to larger companies? The Internet is almost always the first stop in a consumer's buying process, and SEO is one of the best ways for small businesses to gain visibility online. Yes, developing and implementing an SEO strategy to help your business costs money, but the cost is usually worth it.
With the right strategy, SEO can help your business see a positive increase in profits during the first year. Your small business won't waste time and money on people who will never become your customers. Small businesses end up doing a hasty job or neglecting it altogether, resulting in under-optimized sites with poor rankings. Many brands and companies know (or think they know) that they need SEO for their digital properties and the benefits they will derive from the SEO work that is implemented on their behalf.
This is extremely important for small businesses, as it means that proper SEO can help them achieve their goals faster by avoiding competition. Small businesses may not come close to the marketing and PPC budget of larger organizations, but they certainly have access to SEO tools, strategies, and a digital landscape to effectively present their brand and messaging. As local neighbors, we'll make sure we provide you with a comprehensive SEO strategy to ensure search engine exposure and engagement, helping you grow your business as you see fit.