SEO helps small business owners build fast, robust, and easy-to-use websites that rank higher in search engines, which in turn helps attract more qualified leads to their sites and ultimately increases rates. Even when you invest some money, don't think of SEO as a cost. It's an investment in your business that will pay off long after you spend the money. Your SEO rankings need to be nurtured, but they won't just disappear.
The investment you make now focuses on the future and growth of your company. You can think of SEO as investing money in 401K for your business, it's money that will gain value over time and stay in your account. Similarly, by investing in SEO, you create long-term value for your website that will continue to build up over time. This is a pretty simple reason, but it's completely true.
As of today, Google processes more than 3.5 billion searches per day. With that kind of search volume, there's no doubt that ranking in Google search results offers a valuable opportunity to drive more traffic to your company's website. SEO is a relatively inexpensive way to increase sales in the long term. Another important benefit of SEO for your small business is that it's relatively inexpensive to implement, making it a viable option for most businesses.
Yes, it costs money to develop and implement an SEO strategy to help your business, but the cost is usually worth it. Instead of thinking of SEO as a marketing expense, think of it as a real investment in your business. As Search Engine Journal states, “A good SEO implementation will keep the water going for years to come. And, like most things in life, it will only get better with more attention (and investment).
A crucial benefit of SEO is that it's free. Companies spend on average 5 to 12 percent of their revenue on marketing and advertising. Smaller companies tend to spend more compared to big brands. However, if you want to gain good exposure and brand awareness without spending a dime, then SEO should be your go-to option.
Did you know that every day there are 5.6 billion searches on Google and 3.6 million searches every minute? In total, Google receives 2 billion searches every year. That's a lot of searches and tons of SEO opportunities for online businesses. Local SEO improves that visibility and allows potential customers to find the answers and the companies that provide those answers. To remain competitive, companies will need to adjust their digital presence to make it more visible, valuable and available to their customers.
This is because you'll gain the trust of greater audience engagement, who will now be more willing to search for your business on their own. A popular coach and executive coach in writing, communication styles and sales presentations, he is also part of the Cleveland faculty of the Goldman Sachs 10,000 Small Businesses program. While this may seem like more work, it is actually a benefit to your company, as it keeps you informed about online processes. Instead of paying for traditional print ads or sponsored publications, taking the time and effort to understand the basics of SEO, and possibly investing in some tools, can generate greater long-term value for your business.
That said, live streaming is one of the best ways for businesses to engage with their audience on Facebook. What some business owners may not realize is that ensuring that their website gives visitors the best possible user experience is one of the benefits of SEO for their small business, which plays an important role in maximizing your site's visibility and improving your site's ranking. For example, let's say someone is on a business trip in your area and walks around the city when they decide they're in the mood for coffee. With the right strategy, SEO can help your business see a positive increase in profits during the first year.
When done right, it can be one of the best long-term marketing solutions for your company that provides a continuous return on investment. While implementing the SEO practice for your business may seem like an achievement in itself, you can't stop there. After building their trust and credibility through SEO, people will come directly to your website to consume content and information related to your business. Both are free resources that can help you understand SEO without investing a lot of time and resources upfront.